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Can technology really be used to facilitate brownfield transactions? For the "upside down sites," maybe not enough. But for the marginal sites, which are most frequently on the financial "go/no go" edge, there are ways that technology can facilitate the transaction. Owners and developers should ask their consultant several questions as they consider the deal.
Challenging your consultants to be creative, thoughtful and clever will help owners and developers formulate better transaction parameters and identify cost savings that may make the numbers work on brownfield redevelopment transactions that at first appear unprofitable.